Around the edges of doing a cat portrait commission and Chef Carosi’s illustrated recipe I’ve done some wine label artwork to be used by Burnt Bridge Cellars for their 2018 Holiday Wine. To meet the winery’s request for art that was “festive but not religious” I used 5 writing techniques along these lines to generate visual art ideas:
- Freewriting: I wrote and doodled in my sketchbook concepts that called to my mind a social festive season not attached to religion. This also meant writing down the religiously associated concepts so as to avoid them!
- Listing: I wrote a list of items one would buy when planning a casual social event. I doodled some of the items too. I also looked up some event-planning websites and went to a local party store and browsed – adding to my list.
- Clustering: I selected a verb/adverb from my free-write or a verb related to an item from my list and wrote further associations that came to mind when thinking of that word.
- Thesaurus/Dictionary/Encyclopedia/Google: I looked up words like “party”, “festival”. I looked up historical references to past well-known holiday parties. I read poetry that mentioned parties or was associated with the Holidays. (Twas the Night...) I thought of, and researched, holiday fashions such as the “ugly sweater”.
- Consider the Audience/Project Purpose: After I had done the above 4 techniques, in a wild free-wheeling way, I looked at what I had written/doodled from the point of view of the Burnt Bridge Cellars winery and what they wanted to accomplish with the label art during the Holiday season.
Then I created several images based on the above brainstorming sessions:
Then I sent the above artwork in for the winery owners consideration.
Here below is the artwork they chose and how it looked on the bottles:
The winery was pleased with my work – and has said that their customers were too! (Whew!)
The Holiday Wine inside the bottles is very good (I’ve tasted it!) and I feel like I got to participate in a collective effort to add enjoyment to people’s Holiday Season! What fun!
P.S. I originally got the idea to use writing techniques when generating visual art ideas from reading a book by Umberto Eco titled “Confessions of a Young Novelist“.